If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and street style galleries, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in upgrading your handbag collection, investing in the biggest trends of the season, or simply discovering new fashion brands, Who What Wear has you covered.
Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you! Below, you will find the most popular fashion pieces under $100 that Who What Wear readers (and, let’s be honest, staffers) actually purchased over the past month along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect not only the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.
Intrigued? We hope so. Keep scrolling to see the 25 most popular fashion items our readers purchased in January.